Terms of Service

1. Description of service

MCA Optimizer analyses your Shopify product catalogue against the Google Merchant Center (GMC) specification, generates suggestions to improve feed quality, and allows you to review and approve field-level changes. The App also provides performance attribution by correlating product optimisations with Google Search Console and order data.

2. Eligibility and account

You must have a valid Shopify store and the authority to install apps on that store to use MCA Optimizer. By installing the App, you represent that you have that authority.

Access to the App is tied to your Shopify store. You are responsible for maintaining the security of your Shopify credentials. We are not liable for any loss resulting from unauthorised access to your store.

3. Acceptable use

You agree not to:

• Use the App to optimise product listings that violate Shopify's Acceptable Use Policy, Google's Shopping policies, or any applicable law.
• Attempt to reverse-engineer, decompile, or extract the App's source code or optimisation logic.
• Abuse the credit system (e.g. through automated bulk re-optimisation loops intended to circumvent usage limits).
• Resell or sublicense access to the App.

4. Automated suggestions

The App analyses your product data and generates attribute suggestions automatically. Suggestions are provided for your review; no changes are written to your store without your explicit approval. You are solely responsible for reviewing and approving any changes before they are applied.

We make no warranty that suggestions will comply with Google Merchant Center policies, improve your product rankings, or increase sales. You should verify that approved changes are accurate, truthful, and consistent with your products before publishing them.

5. Billing and credits

The App is offered on a freemium subscription model. Billing is handled entirely through Shopify App Subscriptions. By subscribing to a paid plan, you agree to Shopify's billing terms in addition to these Terms.

• Credits are consumed each time an optimisation runs on a product. Credits reset on the first day of each calendar month.
• No refunds — credits that have been consumed are non-refundable. Unused credits at the end of a billing period are not carried over or refunded upon cancellation or downgrade.
• Free plan — the Free plan (10 credits/month) is available indefinitely and requires no payment method.
• Cancellation — you may cancel your subscription at any time through the App's Billing page. Cancellation takes effect immediately; you retain access to any remaining credits until the end of the current billing period (as governed by Shopify's billing terms).
• Fair use (Scale plan) — the Scale plan is subject to fair-use limits published on the Billing page. Excessive usage beyond the hard cap may result in temporary throttling or a requirement to upgrade.

6. Third-party services

The App integrates with Google Search Console and Google Merchant Center. Your use of these integrations is subject to Google's Terms of Service. Connecting a Google account is optional and can be disconnected at any time from the Settings page.

We are not affiliated with, endorsed by, or a partner of Google LLC or Shopify Inc.

7. Intellectual property

All intellectual property in the App — including the scoring algorithms, optimisation logic, and UI — belongs to Charles Fox. You are granted a limited, non-exclusive, non-transferable licence to use the App while your subscription is active.

Your product data remains your property at all times.

8. Disclaimers

THE APP IS PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT SUGGESTIONS WILL BE ACCURATE OR SUITABLE FOR YOUR PURPOSES.

We do not guarantee any improvement in Google Shopping rankings, impressions, clicks, or revenue as a result of using the App.

9. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM OR RELATED TO THE APP SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM. IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL.

10. Termination

We may suspend or terminate your access to the App at our discretion if you breach these Terms, engage in fraudulent activity, or if required by Shopify's platform policies. You may terminate your use at any time by uninstalling the App.

Upon termination, your data will be deleted in accordance with our Privacy Policy following receipt of the Shopify shop/redact webhook.

11. Governing law

These Terms are governed by and construed in accordance with the laws of the State of Florida, United States, without regard to its conflict of law principles. Any disputes shall be resolved exclusively in the state or federal courts located in Florida, and you consent to personal jurisdiction in those courts.

12. Changes to these Terms

We may update these Terms from time to time. We will notify you of material changes via the email associated with your Shopify Partners account or via an in-app notice at least 14 days before the changes take effect. Continued use of the App after the effective date constitutes acceptance.

13. Contact

For questions about these Terms, please contact:

Charles Fox
Email: mcaoptimizer@gmail.com
App: https://mca-optimizer-app.vercel.app